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ABOUT
Felipe Tahara is a Senior graphic designer.
He has 12 years' experience working in Art Direction, Branding, and Marketing campaigns in several types of projects. For the past years, developing Look & Feel for multi-sport events has been his main goal.
The latest projects are:
- Olympic and Paralympic Games _Rio 2016
- European Championships _Glasgow 2018
- CONMEBOL Copa América _Brasil 2019
- Pan American and Parapan American Games _Lima 2019
- Winter Youth Olympic Games _Lausanne 2020
- Commonwealth Games _Birmingham 2022
- Olympic and Paralympic Games _Paris 2024
© GETTY IMAGES / CLIVE MASON
RIO 2016 OLYMPIC AND PARALYMPIC GAMES
Was responsible for the Olympic venues, their respective field of plays and the sports equipment of Badminton, Basketball, Boxing, Diving, Golf, Handball, Synchronized Swimming, Table Tennis, Weightlifting; and the Paralympic venues of Goalball, Powerlifting, Table Tennis, Track Cycling, Wheelchair Basketball and Wheelchair Rugby.
In addition to the competition venues, I worked with the Olympic and Paralympic Look of Riocentro Common Domain, IBC and MPC.
© SNS GROUP
©SNS GROUP
EUROPEAN CHAMPIONSHIPS GLASGOW 2018
City Look development such as event stages, gantries, pole banners, totems, tents, and façades. Bespoke standardization of designs such as mixed zones, ceremonies’ backdrops, sports gantries, cycling ramps and more.
Sponsorship design application for 5 different championships with 5 different contractual agreements across games.
CONMEBOL COPA AMÉRICA BRASIL 2019
© ANA PATRICIA
Look & Feel concept development for the biggest football event in Latin America, including HQ's dressing, design of the Functional Areas operational items such as Accreditations (ACR), Vehicle ACR (VAPS-TRA), Official Calendar (SPO), Tickets (TIK), Uniforms, internal communication templates (HR) and the generic venue + FoP concept dressing with bespoke items and Kit of Parts.
© FLICKR LIMA 2019
RUMBO A LIMA 2019 - TEST EVENTS
Respecting the traditional Peruvian culture and crafts, we designed a combination of geometrical shapes and brand elements that provided a beautiful backdrop to the Test Events, without revealing too much of the final Lima 2019 Look of the Games. The proposed colours for Test Events followed the same Pan and Para-Pan strategy, allowing testing if they were appropriate for each venue ambiance and decoration.
© HECTOR VIVAS
PAN AMERICAN AND PARAPAN AMERICAN GAMES LIMA 2019
Design strategy development for the major multi-sport event in the Americas, featuring over 60 venues (competition and non-competition), 36 Pan-American and 18 Para-Pan sports, exterior façades, Kit of Parts, and sports equipment. Together with the Local Organizing Committee, the design team held the layouts' approvals with Panam Sports and APC (Americas Paralympic Committee), managed the 3rd party delivery supplier, providing print-ready artworks, monitoring and reporting the production and installation.
© FACEBOOK LAUSANNE 2020
WINTER YOUTH OLYMPIC GAMES LAUSANNE 2020
In conjunction with the Local Organizing Committee and IOC, the Look design strategy was developed for all Competition and Non-Competition venues including City key locations. The conceptual core graphic elements, provided by the International Olympic Committee, were unfolded and adapted to common areas, FoP, building façades, train stations, parks, hotels, airports, and more.
© GETTY IMAGES
BIRMINGHAM 2022 COMMONWEALTH GAMES
17 months of planning and creative execution of the 2022 Commonwealth Games visuals, from all the basic operational visual assets to the start to end of the Look strategy. The role included the City Dressing conceptual creatives, KOP catalogues, 14 competition and 40+ non-competition venues individual bespoke elements, 33 disciplines Field of Play's dressing and sports equipment, exterior dressing strategy, mock-ups for stakeholder management and approvals.
FREELANCE PROJECTS
Since 2011, I've been working as a freelancer designer.
During this time, several projects were developed for hotels, restaurants, cosmetics company, clothing stores, and more.
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